“No one wakes up and says, ‘I need to hire a consultant today'”. -Mike Barbera, Barbera Solutions
I’ll be honest. I never thought I would join the sea of “consultants”. I was just a guy who chose to become a beer expert so that I could one day launch my own brick and mortar business. Along the journey to becoming a Certified Cicerone®, I kept noticing problems in retail beer establishments (restaurants, bars, tap rooms, bottle shops). If they only made a few slight adjustments, they could reap thousands of dollars more each month. I also looked around and noticed everyone seemed to be opening a brewery or craft beer taproom/bottle shop, but very few people were focused on training and education. To use a motorcycle analogy, the industry as a whole is outrunning its head lights. We are moving so fast that we can’t see the dangers in the road ahead. The lightbulb in my head went off after I graduated the Micro Matic Dispense Institute, where I focused on all things draught beer. I realized that my favorite restaurant back home could gross $15,000 more each month off of draught beer alone. That is a whopping $180,000 a year in lost gross revenue potential! The most amazing part was the fact that this business did not need to upgrade any of its equipment. All they needed to do is increase the knowledge of a few key people.
In an industry with razor thin margins, wouldn’t you want to drastically increase your monthly gross revenue? Would you pay money to improve your internal procedures and systems if you could make that money back and then some in 30 days time? Do you want your business to stand out as the leader in your area, drawing a consistent crowd each week?
In my former life as an Army Green Beret, my primary purpose was to advise foreign militaries on how they could improve their operations (basically a dangerous form of consulting). After gaining quantifiable beer expertise, I realized I can combine my Cicerone certification with my innate ability to train and educate people to help businesses make more money.
Reach out for a free consultation to assess the areas of your business that can be improved so that you too can realize the full power of your establishment and team.
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